Organic products have been certified by accredited Organic. Site visits went from 20,000 per month to over 100,000 per month in one year. dried beans and lentils, oatmeal and nuts, seeds, and lots of fresh fruits and vegetables. Blueprint Cleanse is now ranked #1 for competitive search terms such as “juice cleanse” and #2 for “cleanse” and “detox cleanse”. Our implementation of SEO increased traffic 600% in 12 months. New York Magazine named BluePrint Cleanse the “Best Painless Juice Cleanse” and Food And Wine Magazine has called it the “Cleanse for foodies”.

It is now the leading juice cleanse and raw food delivery system in the US. They send you emails before, during and after your fast, telling you what to expect and how to prepare, and the juices themselves are numbered in order from one to six. Results – BluePrint has become the hip little sister of the outdated cleanse. Basically, Blueprint Cleanse (BPC) claims to provide the same physical health benefits as other juice fasts but with an easy-to-use system. The next step is to continue strengthening this digital presence and partner with BPC as they begin their exciting expansion into the retail market. After all, so much of what you taste is what you see. Online we established the cute and witty brand approach and email strategy that has drawn so many devotees to BluePrint, as well as – let’s face it, the less glam, but phenomenally successful pay-per-click, SEO and ad words services that continue to grow demand at an astonishing rate.Īll that and we designed and developed a site that has become a mecca for cleanse addicts and newbies alike. They made Kern & Lead their Digital Agency of Record and we gave them a watertight digital strategy that underpins everything they do.įrom collaboration on the initial look and feel of the brand, through things you can reach out and touch like the packaging and in-market experiences, to a full digital and interactive expression – we’ve been a constant companion and partner in the building of the BluePrint brand. Strategy and Creative – Kern & Lead and BluePrint have been like organic peas and carrots since the juice experts opened their virtual doors in 2007. In short: clean-up the image of the cleanse and create a brand new category.

Project – Take a product weighed-down with ‘granola’ baggage and elevate it to the status of chic, but accessible, luxury lifestyle brand. Packed with herbs, probiotics, and more, to help support colon, liver, kidney health. And the best part is that you don’t even have to open an account to. Identity | Messaging | Packaging | Web Design | E-commerce | Traditional Advertising | Email Marketing | Digital Display | Pay Per Click Advertising | Search Engine Optimization Primal Total Cleanse is the essential detox blend for the entire body. No matter a first-timer or not, it takes you no more than three clicks to find out which BluePrint Cleanse suits you the best. The Original And Leading Fresh Pressed Juice Brand

Fresh direct blueprint cleanse